LEAD GENERATION PRO FORMA
Monthly program budget
:
$
3,500
$ 1,000
$20,000
Ideal # of new contacts
:
50
5
1,000
Minimum # of new contacts
:
30
5
500
Qualification of Leads
Qualification rate
:
40
%
1 %
100 %
Traffic and Conversion Assumptions
Cost per visitor (low)
:
$
1
$ 1
$25
Cost per visitor (high)
:
$
20
$ 1
$100
Conversion rate (low)
:
1
%
1 %
30 %
Conversion rate (high)
:
10
%
1 %
75 %
Closing rate on qualified leads
:
25
%
1 %
100 %
Revenue Assumptions
Lifetime Revenue per client/customer
:
$
1,000
$ 1,000
$10,000
Marketing expense allowable
:
20
%
1 %
50 %
ROI for Best (Optimistic Case) Scenario
Conversion Rate to Contact
Cost Per New Client
Lifetime Revenue Generated
ROI
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
ROI for Expected Scenario
Conversion Rate to Contact
Cost Per New Client
Lifetime Revenue Generated
ROI
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
ROI for Conservative (Worst Case) Scenario
Conversion Rate to Contact
Cost Per New Client
Lifetime Revenue Generated
ROI
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
%
$
$
X
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